Another magazine dedicated to WAP telecommunications, WAP World,
makes its debut on 4 August.
The new magazine comes from NetWorks - the Harrogate based publisher of
internet guides such as The Complete Beginners Guide to the
WAP World, a 68-page bi-monthly, launches with a distribution of 35,000
through Comag. It will have a cover price of pounds 3.95 and is set to
compete with Future’s WAP, which launches on 20 July (Media Business, 19
Ad sales are being handled by Manchester independent Media Sales
The 20-strong sales team also handles G&J’s advertising business outside
the M25. Other clients include the Scottish Media Group, Redwood and
MSN managing director Robert Johnstone said WAP World would be more
instructional and less technical than Future’s WAP.
Advertising opportunities are being pitched directly to clients such as
Nokia, Motorola, Orange, BT Cellnet and Carphone Warehouse.
Advertisers in the magazine are being offered a free presence on the
accompanying WAP World website, with links to their own site.