MSN lures Ministry of Sound internet head

LONDON - MSN Entertainment has poached Ministry of Sound's head of internet, Steven Wilson-Beales, to join its entertainment team.

The site,, hosts Live Earth, the MSN Music Box, Movies channel and MSN Music.

Wilson-Beales will join a team led by senior content manager Mike Lok. He will create content to build on the success Live Earth, a newly-launched video service and a new music streaming service.

"It's such a great time at the moment for content providers in the digital market," said Wilson-Beales.

"My role at MSN Entertainment will be to ensure that we give our users exactly what they want - bringing them compelling and exciting features first, and providing content they want to know about."

At Ministry of Sound, Wilson-Beales was responsible for launching new channels, including the web site, creating podcasts and building links with content partners to extend the brand's digital marketing reach.

Prior to this, Wilson-Beales has worked as an online consultant, supporting both DfES and AoC, and was previously music editor for global web sites including Universal Music.

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