MTV Asia recruits UK team in drive for European business

MTV is creating a UK-based sales force to service its Asian operations.

MTV is creating a UK-based sales force to service its Asian

operations.



Simon Godden, the music channel’s chief Asian consultant, said he will

be looking to recruit at least three sales people for a department

expected to be up and running in the next few months.



The new staff will need a good knowledge of the Asian market and will

bring in clients from across Europe to advertise in Asia. According to

Godden, although there is a sales force of 60 people across Asia, the

European market can only be conquered nearer to home. ’In terms of the

communication with the Asian market, it’s far easier to operate our

business from the UK,’ he said.



Godden is already in negotiations with new clients and has been in the

UK developing new business for the past few months. Major advertisers

interested in advertising with MTV Asia include Adidas, Swatch, Erickson

and Heineken.



The MTV Asian network is based in Singapore and operates across the

whole of Asia. The new sales staff will work closely with the existing

sales team of 60 out of MTV Europe’s offices.