MTV encourages public urination in new TV campaign

LONDON - MTV Switch is encouraging people to flush the toilet less often in its latest TV spot by promoting another means of waste disposal: public urination.

The ad, created by Ogilvy London and directed by Theo Delaney, features people urinating in a variety of public places, from in the street to in a church graveyard.

The spot, which is accompanied by a soundtrack of ethereal choral chanting, ends with the strapline: "Save water. Flush less."