MTV extends Geordie Shore brand with online short series

Broadcaster also plans to increase investment in experiential activity.

MTV extends Geordie Shore brand with online short series

MTV is launching online short-form shows Geordie Cribs and Chloe Ferry is a Grown Up to grow the reach of the Geordie Shore brand with digital audiences.

Speaking at VidCon London today, Joanna Wells, vice-president for digital content, youth and music at Viacom, said that creating short-form digital content is a growing strategy for the broadcaster.

As well as making highlights from existing shows, creating bespoke short-form digital content is an increasingly important way to build audiences, Wells explained.

MTV reality stars such as Charlotte Crosby and Chloe Ferry implicitly understand the value of social media, according to Wells. "The Charlotte Show has understood the significance of social from the beginning and creating bespoke digital content around shows is a key strategy," she said.

Wells added: "Looking ahead, Nickelodeon is also going to create splinter shows around their key channels."

Viacom is also poised to increase its investment in experiential events and marketing following the success of Friends Fest. Wells told the audience to expect "more MTV-style festivals".

She said: "Being where our audiences are and creating memorable audience moments is key."

Topics

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content