MTV seeks digital agency to boost internet TV and mobile programming

MTV is understood to be looking for a digital agency to help increase its internet TV and mobile programming activities.

The Viacom-owned broadcaster is talking to a number of agencies about providing support for the upcoming launch of a user-generated TV channel, due to be finalised later this year. The as-yet-un-named channel hopes to tap into the increasing popularity of social networks and user-generated websites such as MySpace and YouTube, by allowing users to create their own programme schedules and upload their own content on to the channel.

At a recent presentation in New York, MTV outlined plans to increase revenue from new platforms from $150 million to $500 million by 2008.

Viacom has also upped its investment in the digital sector.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus