Mudge switches back to Saatchis

DMB&B’s recently appointed communications director, Ron Mudge, has resigned after only four months to return to Saatchi & Saatchi as media director.

DMB&B’s recently appointed communications director, Ron Mudge, has

resigned after only four months to return to Saatchi & Saatchi as media

director.



Mudge, a former group media director at Saatchis, has been lured back to

the agency to take the top media job from Mike Gorman, who is due to

leave the agency in June (Campaign, 3 April).



Saatchis has wooed Mudge back to oversee a restructured media department

and to raise the profile of the agency’s pounds 43 million-billing

in-house media service. He is understood to have been in negotiations

with Saatchis about an expanded role at the agency before deciding to

take the DMB&B position.



Mudge joined DMB&B from Saatchis at the beginning of the year with a

brief to inject media thinking into the agency’s creative product,

moving media planning up the agency’s agenda and ensuring maximum value

for money from clients’ advertising budgets.



The success of DMB&B’s sister media agency, Media-Vest, as a standalone

specialist prompted the agency to bring in its own media expert in the

form of Mudge, who also marshalled the agency’s relationship with its

media partners.



Mudge said it had been a difficult decision to leave DMB&B. ’My job here

has been going very well but Saatchis is offering me a fantastic

opportunity.’



DMB&B has no immediate plans to replace Mudge, but the agency’s managing

director, Barry Cook, insisted: ’I truly believe it is important for us

to bring some media perspective to our creative process and this hasn’t

changed our mind about the importance of media.’



Saatchis is keen to strengthen its media credentials in the wake of the

Cordiant demerger at the end of last year and to capitalise on the

advantages of an in-house media service. Mudge’s role will be to ensure

the media function operates effectively and liaises smoothly with the

agency’s integrated and new- media units.



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