DMB&B’s recently appointed communications director, Ron Mudge, has
resigned after only four months to return to Saatchi & Saatchi as media
Mudge, a former group media director at Saatchis, has been lured back to
the agency to take the top media job from Mike Gorman, who is due to
leave the agency in June (Campaign, 3 April).
Saatchis has wooed Mudge back to oversee a restructured media department
and to raise the profile of the agency’s pounds 43 million-billing
in-house media service. He is understood to have been in negotiations
with Saatchis about an expanded role at the agency before deciding to
take the DMB&B position.
Mudge joined DMB&B from Saatchis at the beginning of the year with a
brief to inject media thinking into the agency’s creative product,
moving media planning up the agency’s agenda and ensuring maximum value
for money from clients’ advertising budgets.
The success of DMB&B’s sister media agency, Media-Vest, as a standalone
specialist prompted the agency to bring in its own media expert in the
form of Mudge, who also marshalled the agency’s relationship with its
Mudge said it had been a difficult decision to leave DMB&B. ’My job here
has been going very well but Saatchis is offering me a fantastic
DMB&B has no immediate plans to replace Mudge, but the agency’s managing
director, Barry Cook, insisted: ’I truly believe it is important for us
to bring some media perspective to our creative process and this hasn’t
changed our mind about the importance of media.’
Saatchis is keen to strengthen its media credentials in the wake of the
Cordiant demerger at the end of last year and to capitalise on the
advantages of an in-house media service. Mudge’s role will be to ensure
the media function operates effectively and liaises smoothly with the
agency’s integrated and new- media units.