Muji opens pop-up apartment for latest products

Muji, the Japanese high street retailer, is opening an apartment to launch its spring/summer 2018 travel and home collection.

Muji opens pop-up apartment for latest products

The space "Muji life" will encourage people to try out its living room, bedroom and kitchen products.

The three-day activation will also host events around sleep and skincare, as well as a "bullet journaling workshop".

"Muji life" opens from 16 to 18 February in Covent Garden, London, and is being created by brand experience agency Produce UK and PR agency Camron.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now