Mulberry celebrates pubs with events series

Luxury fashion brand is taking over pubs across London.

Mulberry: autumn/winter campaign
Mulberry: autumn/winter campaign

Mulberry is celebrating pubs by hosting a series of gigs that bring to life their mutual British heritage.

It wants to capture the "community, democracy and general joviality" from pubs and create events with a "Mulberry twist". Pints and traditional snacks will be on offer, including sausage rolls and Scotch eggs.

The events are running in pubs across London until 23 July with DJs, singers and spoken-word artists.

A pub formed the background of Mulberry's autumn/winter 2019 campaign, so the brand is turning the focus back to this British institution.

Johnny Coca, creative director at Mulberry, said: "Since joining Mulberry, I’ve sought inspiration from diverse facets of British history and culture, always with the intent to make people rethink what has come before.

"The pub seemed like the perfect landscape to explore this concept – an everyday venue that frequently witnesses grand futures planned and unforgettable presents unfold."

The activation is being delivered in-house.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £77 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now