Mulberry "#WinChristmas" by Adam & Eve/DDB

Mulberry has released a humorous Christmas campaign portraying gift-giving as a game of one-upmanship. Adam & Eve/DDB created the online ad for the designer label as part of a campaign that also includes press, digital and in-store activity. The spot depicts a young woman receiving gifts from her family. Her sister, parents and boyfriend give her gradually more extravagant presents, but all are eventually trumped by the grandmother, who gives a Mulberry bag. The work was created by Miles Carter and Sophie Knox, and directed by Andy McLeod through Rattling Stick. Post-production was by Big Buoy.

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member