MullenLowe leads UK Effie Awards finalist entries

MullenLowe London leads the pack in the list of finalists for the first UK Effie Awards, for which the shortlists were announced today.

MullenLowe: shortlisted for its work for MicroLoan Foundation
MullenLowe: shortlisted for its work for MicroLoan Foundation

Thirteen entries have been shortlisted as finalists for the awards, which will recognise work that ran in the UK between 1 April 2014 and 30 September 2015.

MullenLowe was shortlisted as a finalist three times: two for the MicroLoan Foundation and one for The Electoral Commission

Adam & Eve/DDB was shortlisted twice for its 2014 Christmas campaign for John Lewis ("Monty the penguin") and for Volkwagen Commercial Vehicles.

Grey London is also a double finalist: the WPP shop was also shortlisted twice as a finalist for its work for McVitie’s and Sixt Rent A Car.

Wieden & Kennedy also received two finalist entries for Three and Lurpak.

Other shortlisted agencies are Abbott Mead Vickers BBDO, J Walter Thompson, Leo Burnett and TBWA\London.

Being a finalist also earns points for the Effie Effectiveness Index, the annual global ranking of marketing communications effectiveness for agencies, holding companies and brands.

Alistair Macrow, the senior vice president, chief marketing officer for McDonald's UK, is the jury chair for the 2016 Effie UK awards.

He said: "I would like to congratulate all the finalists on this incredible achievement. Feedback from the jury members has been overwhelmingly positive, with a number of cases setting the benchmark for effectiveness."

The winners will be announced at an awards ceremony in London on 19 May.