Muller hands £8 million Corners business to VCCP

LONDON - VCCP has won the £8 million Muller Corners advertising account following a pitch against TBWA\London, the incumbent, and The Red Brick Road.

Muller Corners...VCCP picks up ad account
Muller Corners...VCCP picks up ad account

The agency will now take on all of the advertising duties for the company's 18 Corner varieties while TBWA will continue to work on the rest of the business.

TBWA secured the advertising for the Corner brands, along with the rest of Muller's £14 million advertising account, in 2004, following a pitch against Abbott Mead Vickers BBDO, HHCL/Red Cell and M&C Saatchi.

Chris McDonough, marketing and R&D director for Muller, said: " Muller has had an incredibly strong year in 2008 and in partnership with TBWA, has produced advertising and category growth to be proud of.

"However, as the business grows, our demands continue to grow and appointing a second advertising agency is in direct response to this.

"TBWA will continue as the key strategic partner on the majority of the Muller business."

The whole Muller account, including Muller Light and Muller Rice, is worth £20 million.