Muller launches 'milk race' ad

LONDON - The latest Müller campaign, from TBWA\London, breaks today featuring a 'Milk Relay' race to promote it as a local UK product

From the opening shot of a cow being milked on a Shropshire farm, a race ensues involving people of all ages running, swimming and cycling with a glass of milk towards a Müller dairy 30-miles away to Nina Simone's "I Got Life."

The ad ends with the strapline: "Lick the lid of life".