Müller "Müllerlicious" by VCCP

Müller has launched a campaign starring the X Factor judge and former Pussycat Dolls singer Nicole Scherzinger to promote its luxury yoghurts. The ad, which was created by VCCP, introduces the De Luxe Corner yoghurts. In the spot, Scherzinger reclines on a sofa and eats a Marc De Champagne-flavoured pot. The ad, which first aired earlier this week, is an homage to the 90s Müller Fruit Corner commercial that starred Naomi Campbell. It will run until December with differing end-frames to promote the various flavours on offer. The ad was written by Lucy Dale and art directed by Chris Willis. It was directed by Niall Downing through Partizan.

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