Muller promotes UK marketing chief Michael Inpong to global CMO

Muller has promoted UK marketing and R&D director Michael Inpong to the post of global chief marketing officer.

Michael Inpong: the UK marketing and R&D chief has been promoted to global CMO
Michael Inpong: the UK marketing and R&D chief has been promoted to global CMO

Müller credits Inpong, who was recognised in Marketing’s latest Power 100 report, as a key driver of the brand’s resurgence in the UK and Ireland, where it says he has been "instrumental in reviving the UK and ROI Müller portfolio of yoghurt and chilled desserts", including Müller Corner, Mullerlight, Muller Rice and Cadbury chilled desserts.

Inpong takes on his expanded remit and new title – specifically chief marketing officer of Unternehmensgruppe Theo Müller, the parent group – this month. But he will continue to oversee marketing and R&D in the UK and Ireland.

Ronald Kers, Müller Group’s chief executive, said: "From a marketing and product development perspective, Michael has succeeded in reconnecting the Müller brand with the consumer since he joined us in 2012."

Since joining, Inpong has been a key part of Müller’s NPD strategy. In the last two years, the firm has launched and relaunched more than 100 products, including Müller Corner, Müllerlight and Müller Rice, while variants Luxe Corner and Kids Corner have won industry awards.

From a marketing perspective, Inpong has brought onboard brand ambassadors including Nicole Scherzinger, while advertising has introduced the Tasty B grizzly character in its quirky TV ads, which see the deliberately fake-looking bear singing "Rice rice, baby" and the Müllerlight lifeguard.

Read next

KFC at 50: marketing chief on neuroscience, brand reappraisal and a tough year

Oculus Rift: the brand enthusiasts and refuseniks

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content