Müller Rice dumps TBWA for VCCP

LONDON - VCCP has won the £4 million Müller Rice account from TBWA\London without a pitch.

Muller Rice... moved to VCCP
Muller Rice... moved to VCCP

It is the second piece of Müller business that the agency has picked up this year.

In January, it won the Müller Fruit Corners account from the agency after a pitch against TBWA\London and The Red Brick Road.

TBWA will continue to work on the remaining Müller brands, including Müller Vitality and Müller Desserts.

The agency secured the advertising for Müller's £14 million advertising account in 2004 following a pitch against Abbott Mead Vickers BBDO, HHCL/Red Cell and M&C Saatchi.