Multi-Aid Programs "Robogee" by We Are Pi

Lebanon-based nonprofit Multi-Aid Programs (MAPs) is lending a helping hand to young refugees with a robot mascot for children.

The campaign follows Robogee – an animated robot created by refugees in 2016 – as she embarks on a search "for a brighter future". It aims to tackle negative stereotypes surrounding refugees, in light of the fact that at least half of the 70 million people currently displaced from their homes are children.

Robogee has also been brought to life in crocheted-form, thanks to the Crochet Community Collective, an artisan group of refugee and low-income Lebanese women. All profits from the toys directly support the students in MAPs’ science and technology educational programs, as well as the collective itself. 

Credits

Program manager
Partnerships & research manager
Education specialist
Agency
Senior account director
Head of strategy
Strategist
Design lead
Designer
Illustrator

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