Murdoch pledges commitment to UK website launches

Rupert Murdoch has promised a series of website launches in the UK following the success of News International’s recently revamped internet service provider, Bun.com.

Rupert Murdoch has promised a series of website launches in the UK

following the success of News International’s recently revamped internet

service provider, Bun.com.



At News Corp’s annual meeting in Adelaide, Murdoch completed his

conversion to the net by confirming that the company may float some of

its online interests.



It is thought he will use the move to fund further growth in the

sector.



He described the internet and other new media as ’the absolute key’ to

the future of News Corp.



Murdoch has reversed his earlier opinion of the internet, which he once

said would ’destroy more business than it creates’. But he stood by his

view that internet stocks were over-valued.



News Corp is believed to be interested in buying US publisher

Ziff-Davis’ internet arm, ZD Net (Media Business, 20 September). In

America it runs TV Guide Interactive and websites such as FoxNews.com

and Fox-Sports.com.



Murdoch said that Bun.com already had 300,000 new members ’and next

month will begin the roll out of a number of new websites’.



Topics

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content