Musa Tariq

Digital marketing director, Apple Retail

Apple

Having gone from Burberry to Nike before landing at Apple in August this year, Tariq has possibly the most admired CV in the digital marketing sphere. A former advertising man, he has also had stints at Saatchi & Saatchi and JWT, and has positioned himself firmly ahead of the curve. A talented photographer, Tariq is a marketer who is truly at the forefront of social trends. He is renowned throughout the industry for his ability to understand social and digital technology, without jumping on any given bandwagon. As one former Burberry colleague declared: "Not only does he lead with creative thought, he inspires through flawless execution." Tariq is one of just a handful of digital marketers who have used social media not just to champion consumer engagement, but also to drive change across an entire business. Apple’s gain is truly Nike’s loss.

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