MUSIC VIDEOS 37: Pierre Avia - Why Should I Cry?

Handheld camera techniques with highly saturated colour shots create a dreamy, whimsical feel to this surreal music video that bears no relation to the lyrics. The plot is based on the screwball world of two unlikely pop heroes as they set out for another slow-paced day in the suburbs of Paris. The director cast Avia and his cousin as the strange pair who convincingly turn the mundane into the bizarre from cracking open ostrich eggs for breakfast to ordering discs to spin in their local cafe.

Record company: Catalogue

Production company: Big Productions

4 rue Paul Baudry

75008 Paris

France

T: +33 1 53 93 68 00

F: +33 1 53 93 68 01

email: big@bigproductions.fr

Director/director of photography: Cesar Vayssie

Art director: Marc Chevillon

Producers: Pierre Rambaldi, Christophe Armand

Post-production company: Big Productions

4 rue Paul Baudry

75008 Paris

France

T: +33 1 53 93 68 00

F: +33 1 53 93 68 01

email: big@bigproductions.fr

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