MUSIC VIDEOS 39: DJ Vadim - It's On

This innovative feast of rabbit-induced violence in the 'hood' marks the release of the first single from DJ Vadim's third album, "USSR - The Art of Listening". The imagery isn't what you'd normally associate with the cartoon genre, although the idea is based on hip-hop promos. The childish animation style and pastel hues is juxtaposed with violent subject matter, but rather than it softening the blow, it only serves to emphasise it. The old-school look was achieved using a Mac followed by extensive post-production using Flame. The promo featured at the Edinburgh Film Festival.

Record company: Ninja Tune

Commissioner: Vez Hoper

Production company: r.h.b.

6-8 Kingly Court

London W1R 5LE


T: +44 20 7734 7080

F: +44 20 7434 4102


Director: Sam Arther

Producer: Sandra Lawrence

Post-production company: Condor Post Production

54 Greek St

London W1V 5LR


T: +44 20 7494 2552

F: +44 20 7494 1166


Editor: Jane Cina

Flame artist: Mike Skrgatic

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