Mustoe Merriman Herring Levy has responded to the Labour Party’s
victory in last week’s general election with a new press ad for NCH
Action for Children’s ’house our youth’ campaign.
The ad challenges the new Government to stand by its pre-election
promises and keep youth homelessness at the top of the political agenda.
It reads: ’Congratulations, Tony. We look forward to an address,’ next
to the image of a homeless girl.
NCH Action for Children launched its mission to end youth homelessness
by the year 2000 at the start of 1997. At the end of the last century,
the charity, then known as National Children’s Homes, succeeded in its
mission to put an end to child labour.
Tony Blair, now prime minister, said in a speech while he was still the
Leader of the Opposition: ’No government which really believes in one
nation can fail to face up to the problem of people sleeping rough on
NCH Action for Children will run the ads in most national newspapers
this week. Chris Herring, a creative director at Mustoe Merriman, said:
’Youth homelessness was one of the issues that helped Blair get
NCH Action for Children now looks forward to helping him fulfil his
The ad was art directed by Dean Hunt and written by Simon Hipwell. Media
is through the Media Business.