Mustoe Merriman wins £13m Norwich Union creative account

– Mustoe Merriman Herring Levy has won the £13 million creative account for Norwich Union.

– Mustoe Merriman Herring Levy has won the £13 million creative account for Norwich Union.

The win consolidates the agency's grip on the business following its appointment last year to handle the company's Investment Funds and ISA Direct advertising. The agency beat BMP DDB, Duckworth Finn Grubb Waters and CDP to win the business after Norwich Union parted company with Saatchi & Saatchi earlier this year.

"Mustoe Merriman will bring fresh impetus to our red braces campaign and help us to meet our long term business goals," said Thomas Cowper Johnson, group brand manager at Norwich Union.

Mustoes will launch two new TV executions in the second half of next year which will feature the red braces and the 'Part of the Union' theme tune.

"It was part of the brief to maintain and keep these features," said Nick Mustoe, chief executive at the agency, "but we have to develop that and move it on. It's not just a case of doing the same as before."

The review, which was called at the beginning of October, marked the end of Saatchis' 13-year relationship with the company, which came as a result of increasing competition between Norwich Union and Lloyds TSB, another Saatchi client. It was felt that the bank was increasingly moving into a broader range of financial sectors covered by Norwich Union, including insurance, investments and pensions.

Saatchis launched the 'Part of the Union' campaign for Norwich Union in September 1998. The campaign will be on air until December and is intended to address the view that the company is solely an insurance provider.


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