Mustoes spot gives Melody FM identity as relaxing station

Mustoe Merriman Herring Levy is promoting Melody FM as ’the relaxation station’ in a new campaign that goes on air this weekend.

Mustoe Merriman Herring Levy is promoting Melody FM as ’the

relaxation station’ in a new campaign that goes on air this weekend.



The film is designed to give Londoners a sample of Melody’s programming,

and it does this by cutting together samples from four separate music

tracks that are matched to different scenes of people listening to their

radios.



The ad opens on a woman in her car, stuck in a traffic jam, listening to

Sail Away by Enya. This forms the main backing track for the film.



Separate images, backed by different tracks, then appear on screen to

the left and right of the main scene. A couple collapse on to a sofa as

Nat King Cole croons When I Fall in Love, then a woman relaxes in a

bubble bath to The Man with the Child in his Eyes by Kate Bush.



The final clip is of a man cutting his hedge as he listens to Vincent by

Don McLean. All four tracks were mixed by Mark Van Hoen to provide

seamless changes between the songs and scenes. The film ends with the

line: ’Sample it for yourself.’



BDH Athletico, led by Rob Hifle, directed the ad, which has been in

production for nine months, through the Producers. It was written by

Matt Woolner and art directed by Steve Wioland at Mustoe Merriman. Media

is through the Media Business.



Damian Horner, the business development director at the agency, said:

’We wanted to give people an idea of the music played on Melody, and

show it as a station of solace and relaxation.’



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