Mustoes triumphs in battle for Viglen consumer account

Mustoe Merriman Herring Levy has beaten McCann-Erickson in a head-to-head pitch for the pounds 3 million Viglen Computers business.

Mustoe Merriman Herring Levy has beaten McCann-Erickson in a

head-to-head pitch for the pounds 3 million Viglen Computers

business.



After a first round of credentials presentations from five agencies,

Mustoe Merriman and McCanns were asked to come up with full creative

pitches by Viglen’s marketing director, Bordan Tkachuk. Mustoe Merriman

won the account on the basis of its creative work.



The incumbent, the Stoke-based agency, LJL, did not repitch for the

business.



Media buying is handled by Zenith Media and is unaffected by the

creative review.



Viglen’s traditional heartland is in education, but it wants to broaden

its appeal to the general consumer.



Damian Horner, the business development director at Mustoe Merriman,

said: ’Viglen has no access to the customer apart from advertising, so

we must create a strong shop window through our creative work.’



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