Mustoes wins Norwich Union creative pitch

Mustoe Merriman Herring Levy has won the pounds 13 million creative account for Norwich Union.

Mustoe Merriman Herring Levy has won the pounds 13 million creative

account for Norwich Union.



The win tightens the agency’s grip on the business following its

appointment last year to handle the company’s Investment Funds and ISA

Direct advertising.



The agency beat BMP DDB, Duckworth Finn Grubb Waters and CDP to win the

business after Norwich Union parted company with Saatchi & Saatchi

earlier this year.



’Mustoe Merriman will bring fresh impetus to our red braces campaign and

help us to meet our long-term business goals,’ Thomas Cowper Johnson,

group brand manager at Norwich Union, said.



Mustoes will launch two new TV executions in the second half of next

year which will feature the red braces and the Part of the Union theme

tune.



’It was part of the brief to maintain these features,’ Nick Mustoe,

chief executive at the agency, said, ’but we have to develop them and

move things on.’



The review, which was called at the beginning of October, marked the end

of Saatchis’ 13-year relationship with the company, and came as a result

of increasing competition between Norwich Union and Lloyds TSB, another

Saatchis’ client. It was felt that the bank was increasingly moving into

a broader range of financial sectors covered by Norwich Union, including

insurance, investments and pensions.



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