Mustoe Merriman Herring Levy has won the pounds 13 million creative
account for Norwich Union.
The win tightens the agency’s grip on the business following its
appointment last year to handle the company’s Investment Funds and ISA
Direct advertising.
The agency beat BMP DDB, Duckworth Finn Grubb Waters and CDP to win the
business after Norwich Union parted company with Saatchi & Saatchi
earlier this year.
’Mustoe Merriman will bring fresh impetus to our red braces campaign and
help us to meet our long-term business goals,’ Thomas Cowper Johnson,
group brand manager at Norwich Union, said.
Mustoes will launch two new TV executions in the second half of next
year which will feature the red braces and the Part of the Union theme
tune.
’It was part of the brief to maintain these features,’ Nick Mustoe,
chief executive at the agency, said, ’but we have to develop them and
move things on.’
The review, which was called at the beginning of October, marked the end
of Saatchis’ 13-year relationship with the company, and came as a result
of increasing competition between Norwich Union and Lloyds TSB, another
Saatchis’ client. It was felt that the bank was increasingly moving into
a broader range of financial sectors covered by Norwich Union, including
insurance, investments and pensions.
