Mustoes wins pitch for Norwich Union’s investment launch

Mustoe Merriman Herring Levy has joined Saatchi & Saatchi on the Norwich Union roster after landing the pounds 3 million task of launching an investment fund arm for the insurance company.

Mustoe Merriman Herring Levy has joined Saatchi & Saatchi on the

Norwich Union roster after landing the pounds 3 million task of

launching an investment fund arm for the insurance company.



The agency beat three others to the business in a pitch arranged by the

AAR. It will create a separate identity for the new division, which will

be called Norwich Union Trust Managers, and promote its range of savings

and investment products, including ISAs and unit trusts.



NUTM will be positioned as a competitor to high street banks, as well as

more traditional investment houses, such as Fidelity and Perpetual.



’We will compete with Barclays b2, which is currently the most

high-profile operation in this sector, as well as similar outfits,’ Nick

Mustoe, a partner at the agency, said.



Print work will appear from May in the national and financial press and

a consumer campaign will follow in 2000.



Catherine Whittaker, head of marketing at NUTM, said the decision to

hire Mustoes was not a reflection on the work that Saatchis has

produced. ’This is a completely new venture and, for that reason, we

needed an agency that had not worked with us before. We didn’t want an

agency that was going to say, ’that’s not how Norwich Union does

things’.’



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