Mviva, the mobile internet portal owned by the Carphone Warehouse,
is lining up a sales team in preparation for a European roll-out.
Richard Winchurch-Beale, the former Financial Times client sales
manager, has joined Mviva as European ad sales director.
Winchurch-Beale has hired Lisa Goodall, previously MSN’s business
development manager, as head of UK advertising sales.
Winchurch-Beale said he was looking for four sales managers to work in
the UK, plus two sales managers to work across Europe.
The start of Mviva’s advertising push in the UK coincided with Euro
It will be extended to France, Spain, Holland and Sweden later in the
Mviva will act as a WAP and internet portal, offering content and
e-commerce from more than 50 third-party content and service
These include CNN, Abbey National, Gameplay, Sports. com and Cartoon
Winchurch-Beale said Mviva offered advertisers the ’ability to talk to
customers in a highly private and personal environment’.
’There are 27 million owners of mobile phones in the UK. Now that many
companies are giving away free WAP upgrades, the potential for WAP
advertising has become tremendous. This kind of marketing is the
future,’ said Winchurch-Beale.
Goodall and her team will be targeting advertisers from across the
spectrum using research to determine the key demographics.
Mviva will be promoted in Carphone Warehouse outlets as well as on AOL,
which has a 15 per cent stake in the company.