Mviva builds ad team to boost expansion

Mviva, the mobile internet portal owned by the Carphone Warehouse, is lining up a sales team in preparation for a European roll-out.

Mviva, the mobile internet portal owned by the Carphone Warehouse,

is lining up a sales team in preparation for a European roll-out.



Richard Winchurch-Beale, the former Financial Times client sales

manager, has joined Mviva as European ad sales director.



Winchurch-Beale has hired Lisa Goodall, previously MSN’s business

development manager, as head of UK advertising sales.



Winchurch-Beale said he was looking for four sales managers to work in

the UK, plus two sales managers to work across Europe.



The start of Mviva’s advertising push in the UK coincided with Euro

2000.



It will be extended to France, Spain, Holland and Sweden later in the

summer.



Mviva will act as a WAP and internet portal, offering content and

e-commerce from more than 50 third-party content and service

providers.



These include CNN, Abbey National, Gameplay, Sports. com and Cartoon

Network.



Winchurch-Beale said Mviva offered advertisers the ’ability to talk to

customers in a highly private and personal environment’.



’There are 27 million owners of mobile phones in the UK. Now that many

companies are giving away free WAP upgrades, the potential for WAP

advertising has become tremendous. This kind of marketing is the

future,’ said Winchurch-Beale.



Goodall and her team will be targeting advertisers from across the

spectrum using research to determine the key demographics.



Mviva will be promoted in Carphone Warehouse outlets as well as on AOL,

which has a 15 per cent stake in the company.



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