MWO brings Silentnight's icons back to TV after a decade

Two of the UK's best remembered advertising icons, the slumbering hippo and duck who promoted Silentnight beds, are returning to TV after more than a decade.

Two of the UK's best remembered advertising icons, the slumbering hippo and duck who promoted Silentnight beds, are returning to TV after more than a decade.

They will reappear - this time as cartoon characters - in a campaign created by Mortimer Whittaker O'Sullivan, which will break nationally this week.

The pair has not been seen on television since the late 80s when they were introduced by their creators, Manchester's BDH/TBWA.

In a move away from the animatronics used in the original commercial, the characters have been given a new lease of life through animation.

The aim is to give them a higher degree of warmth and personality. The voice of the actress Jane Horrocks is used for the duck, who gets a bigger role in order to appeal to what the company says is its core female target audience.

The initiative is intended to differentiate Britain's biggest bed manufacturer from its rivals by concentrating on the product's Miracoil springing system.

John O'Sullivan, the agency's creative director, said: 'It was a great opportunity for us not only to bring the hippo and duck back to life but also to give them warmth, charm and personality while demonstrating real-life product benefits.'

The 40-second commercial, together with a ten-second cutdown, will run during Coronation Street and Emmerdale breaks. It was produced by the art and copy team of Neale Horrigan and Leigh Wallace and directed by Darren Vandenberg of Bermuda Shorts. Media buying is through Feather Brooksbank.

The TV drive is being supported by cross-track posters on the London Underground as well as a 96-sheet supersite on London's Cromwell Road.



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