MyBuilder "If homes could talk" by Wieden & Kennedy

MyBuilder's multi-million pound brand campaign follows homes as they sing a dreary rendition of Tom Jones' Delilah.

The ad shows houses, switches and the occasional sink sing about their poor condition, reaching brave new levels of annoying with the chorus: "my my my MyBuilder". It is set to launch today (13 January) during the first episode of Coronation Street since its return to ITV, alongside radio and digital activity.

It was created by Ruby Norman-Curran, Francesca Van Haverbeke and Anne-Grit Maier, and directed by Noah Harris (who worked on last year’s Christmas campaign for WWF) through Agile.


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