Mylk "End of milk" by Grey London

Mylk hails the end of (dairy) days with a trio of posters.

Located across London, including at Waterloo and Euston stations, one ad reads: "Mylk’s tasty and leaves you feeling good" before letters disappear to create "Mylk’s f’ing good", highlighting the brand’s role as a competitor to cow’s milk.

The work was created by Matt Moreland and Chris Clarke.

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