The ad, commissioned in house by the opticians, shows an American town hit by an outage.
A hairdressers clippers stop mid-haircut, a junction is jammed after a lights failure, and a cinema audience is disgruntled after a blue movie stops at a key moment.
The final scene shows a short-sighted lumberjack chopping what appears to be a tree, but turns out to be a wooden power line.
Agency: Specsavers in house
Creative Director: Graham Daldry
Agency Producer: Sam Lock
Creatives: Simon Bougourd, Neil Brush
Production Company: Rattling Stick
Director: Daniel Kleinman
Producer: Johnnie Frankel
DP: Carl Nilsson
Post Production: Framestore CFC, London
Offline Editor: Steve Gandolfi @ Cut and Run
Production Service Company: Treehouse North