MySpace and BBH launch interactive music videos

LONDON - MySpace Music has launched a campaign that gives consumers the chance to appear in ten interactive videos starring musicians such as Nelly Furtado and 50 Cent.

Florence and the Machine…one of the bands involved in the MySpace Music campaign
Florence and the Machine…one of the bands involved in the MySpace Music campaign

By uploading their images from Facebook Connect or MySpace ID, users of the new music site can appear in the films, which were created by Bartle Bogle Hegarty and feature ten musicians singing their favourite songs.

For example, in the ad starring Florence from Florence and the Machine, a photo is pinned to a wall that will show the user's face.

Anyone who personalises an ad will be entered into a competition to have their pick of the artists, who also include Alicia Keys, Kasabian and N-Dubz, write a song about them.

The films are accessible via teaser banners on websites and the original films will be aired on TV.