MySpace Music hands digital account to BBH

London - Bartle Bogle Hegarty has won the digital account for News Corporation's MySpace Music, the eagerly awaited online music service.

MySpace... appointed BBH
MySpace... appointed BBH

The agency picked up the business after a pitch against a number of undisclosed agencies.

It will now be briefed to create a launch campaign for the site, which is expected to go live before the end of the year. It was originally scheduled to launch earlier in the year but has faced a number of setbacks and postponements.

The most recent was last month, when the launch was put back because of problems in signing key deals with the Performing Rights Society.