Naked wins brief for discounter TK Maxx

Naked Communications has picked up a brief from the discount retailer TK Maxx after a four-way pitch.

The agency saw off competition from TK Maxx's media planning and buying agency, Starcom Motive, through which the retailer spends about £2.3 million a year, as well as from Michaelides & Bednash and Experience.

The brief is to develop a strategic direction for the brand, to develop ideas to introduce more shoppers to the store and to make TK Maxx a household name.

The agency will work collaboratively with TK Maxx's in-house creative department, which is currently running a regional TV advertising campaign in Scotland, Northern Ireland, the Republic of Ireland and the Yorkshire- Tyne Tees region.

Jenny Spiers, the manager of marketing at TK Maxx, said: "Naked's strategic reputation is unrivalled."

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