Nando's cuts ties with Oldham FC amid Ched Evans rape fiasco

Nando's has slashed ties with Oldham as the club moves to sign convicted rapist Ched Evans - though reports speculate that Oldham is backtracking.

Nando's: restaurant has severed ties with football club over imminent Ched Evans signing
Nando's: restaurant has severed ties with football club over imminent Ched Evans signing

The Portuguese style chicken brand confirmed it could "no longer continue" its association with the club, as negativity around Ched Evans' return to football mounts.

The move comes after Oldham FC confirmed it was in advanced talks over signing him. Evans left prison in October after serving time for raping a woman in 2011.

A petition calling for sports clubs not to sign the player has prompted almost 70,000 supporters and is gaining traction, adding pressure on the club's sponsors as association turns toxic.

Nando's, which had not sent an official statement at the time of writing but confirmed it was severing ties, is not the first sponsor to walk away. However in an attempt to distance itself from the scandal the brand stressed it wasn't an "official sponsor" of the club and only gave out prizes to competition winners at matches.

Other sponsors including Verlin Rainwater Solutions have ended the sponsorship.

The issue highlights the reputation risk brands face with sponsorship deals. In November, Sheffield United official sponsors John Holland Sales and DBL Logistics have both issued statements expressing discomfort with Sheffield allowing Evans to train at the club following his release.

Over the club's decision to allow him to train, three patrons resigned and a petition against his return gained tens of thousands of signatures.

Oldham Athletic had not responded at the time of writing but media reports speculated the club was looking to back down from its offer to sign Evans amid an onslought of criticism.

Read next

The 10 most annoying words in marketing

Top marketers reveal their priorities for 2015

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content