Nando's "it only works in Nando's" by 18 Feet & Rising

Nando’s has launched an integrated campaign comprising outdoor, press and radio ads to promote its electronic loyalty card. 18 Feet & Rising created the work, which is its first for the brand since it won the account in April. The print ads feature phrases including "It won’t get you a dog-eared copy of 50 Shades at your local library" and "It won’t get you a skinny mocha frappe chocca chino", while the radio ads feature sketches of people trying to buy various items with their Nando’s card. The work was created by Anna Carpen and Oli O’Neil.

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