The agency, which has its main offices in Dubai, has been chosen to develop the restaurant chain's launch campaign as well as take care of its ongoing brand building communications.
The first Nando's restaurant will open next month at the Avenues Mall in Kuwait City and, as part of the initial multimedia communication programme, Leo Burnett Kuwait will execute what is believed to be the Gulf country's first viral marketing campaign.
The appointment represents Leo Burnett's first food client in Kuwait and the campaign will include print, outdoor, ambient and online.
Kamal Dimachkie, managing director of Leo Burnett Dubai and Kuwait, said the win not only reflects the agency's commitment to the Kuwait market but also the depth of expertise in the agency's local office.
Dimachkie said: "The Nando's account demonstrates our ability to bring creative solutions and introduce lateral ideas to this evolving market."
Jad Hindy, general manager of Leo Burnett Kuwait, said: "Not only is the industry increasingly crowded, but Nando's is a brand that is world-renowned for its advertising campaigns. This makes for an exciting and challenging atmosphere that our enthusiastic team has fully embraced.
"Nando's is a fun brand to work on and offers lots of creative opportunities that have already inspired our team here."
Nando's was first established in Johannesburg in 1987 and now has restaurants in more than 30 countries, including Kuwait's fellow GCC country, the UAE.