Nars unveils sensory-themed pop-up

Activation celebrates 20 years of brand's blusher.

Nars: appealing to the senses
Nars: appealing to the senses

Cosmetics brand Nars is staging a pink-themed beauty playground that aims to stimulate all five senses.

"O by Nars" celebrates the 20th anniversary of its Orgasm blusher and will feature five rooms that will appeal to sight, sound, touch, taste and smell. 

The "See me" room has a merry-go-round photo booth, the "Smell me" room will immerse visitors in scented clouds and features swings, while the "Touch me" room invites people to look at and feel 120 latex balloons.

The "Hear me" room contains an orb relaying content and the "Taste me" room features candy floss and edible bubbles. Guests can also purchase products from a new limited-edition line inspired by Orgasm. 

"O by Nars" is taking place at The Old Truman Brewery, London, during 17-19 May.