The National Autistic Society this week launches its first national
advertising campaign with a harrowing TV commercial through Walsh Trott
The 30-second ad, which runs on ITV and Channel 4 as well as in cinemas
showing the Iris Murdoch biopic, Iris, marks the 40th anniversary of the
NAS, which counsels families and helps run schools for sufferers.
The black-and-white TV ad shows a young boy repeatedly banging his head
against a wall. There is no dialogue to accompany the thumping noise and
the ad closes with the endline: "Now you know what it's like trying to
NAS's director of marketing and fundraising, Assaf Admoni, said: "The
purpose of the campaign is to raise awareness of autism as a condition,
to get people to take it more seriously and to predispose them to help
if called upon."
WTCS was appointed to the task in September 2001, with Walker Media
taking the brief for media planning and buying.
The ad was written by Nick Wray and art directed by Steve Back with
supporting posters by Graham Sherlock and Neil Crocker.
The film was directed by Richard Anthony through Tsunami and Method