- The National Magazine Company has snapped up fellow publisher Gruner & Jahr UK in a shock multimillion pound deal that will stun Natmags' heavyweight rival IPC. The UK arm of Bertelsmann owned publishing empire G&J was expected to be handed to IPC after reports of late stage negotiations between the companies emerged last week. Instead NatMags acted swiftly to revive its own years-old negotiations with G&J and sew up the deal in unexpectedly quick time.
The move brings G&J's flagship titles Prima and Best into the NatMag's stable as well as more niche titles such as Your Home, Focus and Prima Baby. Best will become NatMags' first weekly women's glossy, advancing the company in an area traditionally dominated by IPC.
It is not yet clear what the deal means for the future of Project Florence, G&J's much anticipated women's monthly which was due to launch in the autumn. The project has already been pushed back from spring this year. However it may sit more easily with NatMags titles such as Cosmopolitan and Company than it could have done with IPC magazines such as Women's Journal.
NatMags move will strengthen its position in the women's market ahead of a further three magazine launches in the next 12 months. BBC Worldwide's Eve will hits stands next month with Time Inc's InStyle and Conde Nast's rival US import Glamour set for spring next year.