National AIDS Trust "Rock the ribbon" by St Luke's

The choreographer behind Childish Gambino's This is America video fronts the National AIDS Trust's film for World AIDS Day on 1 December.

Sherrie Silver shows off her moves while using a red ribbon, the symbol for HIV awareness, and sharing a message of positivity through the joy of dance. The campaign aims to increase HIV awareness and donations, while Silver is building on her philanthropy work in Rwanda. Stephen Fry provides the voiceover, and the soundtrack is Erasure’s A Little Respect. The ad was written by Claire Wombwell, art directed by Laura Stevens and directed by James Fitzgerald through Sonny London. 

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

SUBSCRIBE