National Centre for Domestic Violence 'cupboard door' by JWT London

This new spot for the National Centre for Domestic Violence is inspired by the number one reason women give to explain injuries sustained by domestic abuse -- being hit by a cupboard door.

The ad, which was created by JWT London, will be shown nationwide on most major terrestrial channels. It was directed by Paul Andrew Williams, who was BAFTA nominated for last year's critically acclaimed film London to Brighton.

The organisation offers a free service specialising in helping victims of domestic violence obtain non-molestation and other orders, such as injunctions, from court to protect them from further abuse.