National Citizen Service "Change your summer" by Ogilvy & Mather London

Change is the mantra of a new campaign from government initiative National Citizen Service, which shows teenagers pursuing lively activities such as racing through the woods, making pizza and dancing.

The film kicks off a nationwide effort led by former prime minister David Cameron to make the summer programme for 15- to 17-year-olds a rite of passage. It is the first work by Ogilvy & Mather London since winning the creative account last year. The ad was created by Liam Butler and Mark Harrison, and directed by Matt Houghton through Pulse Films. 

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

SUBSCRIBE