The National Lottery 'Hector Riva' by AMV BBDO

The National Lottery is introducing a brand new character in the launch campaign for its new Tuesday EuroMillions draw by AMV BBDO.

The ad features Hector Riva – a dashing, d carefree European millionaire who would like EuroMillions jackpot winners to join him in his whirlwind life of private jets, personal valets and lavish villas.