The National Lottery "Olympic heroes" by EchoMany

Camelot, operator of The National Lottery, has partnered EchoMany to launch its first personalised Twitter campaign, featuring Team GB athletes.


The work kicks off on 6 August. It delivers immediate, personalised content from Team GB’s lottery-funded Olympic heroes, including Nicola Adams and Greg Rutherford, to supporters via Twitter.

Selected fans who tweet the campaign hashtag #IAmTeamGB will receive personalised content, which could include an image of a Team GB member holding a placard featuring the supporter’s name, or a bespoke video in which an athlete appears to reply to the supporter’s message using their phone.