The National Lottery "The calm before the storm" by Adam & Eve/DDB

The National Lottery captures luck from the front line with a feel-good spot.

Looking behind the scenes of the lucky draw, the ad follows lotto worker Michelle and her colleagues at the Camelot contact centre as they eagerly listen to The National Lottery draw, before tackling an onslaught of wannabe-winners. The work was created by Daniel Bailey, Brad Woolf, Emily Tolley and Stevie Rowing-Parker, and directed by Henry-Alex Rubin through Smuggler.


Advertising company
Group executive creative director
Chief creative officer
Agency producer
Managing partner
Account director
Account manager
Account executive
Media agency
Production company
Executive producer
Editing company
Post production
Post producer
Audio post production