The National Television Awards, in which ordinary viewers vote for
their favourite TV programmes, has shortlisted 12 commercials for its
inaugural advertising prize (Campaign, 6 June).
Viewers will be given the chance to vote for their favourite ad,
alongside the traditional programmes and celebrities, via application
forms in the Sun and the TV Times this week. The ceremony will take
place on 7 October at the Royal Albert Hall.
The shortlist was compiled by an independent survey backed by the
Institute of Practitioners in Advertising.
The list comprises: Abbott Mead Vickers BBDO’s campaign for BT starring
Hugh Laurie; Wieden & Kennedy’s ’good vs evil’ film for Nike; Ogilvy &
Mather’s ’statistics’ spot for Guinness; HHCL & Partners’ Blackcurrant
Tango ad; Ammirati Puris Lintas Amsterdam’s ’elephant’ ad for Rolo; BMP
DDB’s pyramid tea bags film for PG Tips; Euro RSCG Wnek Gosper’s ’hero’
ad for the Peugeot 406; Lowe Howard-Spink’s ’babies’ ad for the Vauxhall
Astra; AMV’s W. H. Smith work starring Nicholas Lyndhurst; Safeway’s
’Harry and Molly’ from Bates Dorland; and J. Walter Thompson’s ’little
girl on potty’ for Andrex.
The Rolo ad won the 1996 TV Grand Prix at Cannes, while Blackcurrant
Tango has won Cannes gold, D&AD silver and the British Television
Advertising Awards Grand Prix (CHECKING). The Nike film is also a Cannes
gold and D&AD silver winner, but other shortlisted ads, such as the W.
H. Smith work, have had mixed receptions within the industry itself.
Nick Phillips, the director-general of the Institute of Practioners in
Advertising, said: ’We congratulate the National Television Awards on
recognising the important contribution that commercials make to the
value, in terms of information and enjoyment, that viewers obtain from
Acclaimed ads such as Blackcurrant Tango’s ’St George’ and Nike’s ’good
v evil’ will battle it out for the top spot against ’people’s
favourites’ such as Andrex and PG Tips.