National Trust "Everyone needs nature" by Wieden & Kennedy London

National Trust celebrates the healing powers of nature with a series of soothing spots.

The ads show a sunrise, a beach and a child skipping stones, all of which prompt viewers to visit the National Trust website for "more calm".

National Trust’s campaign runs for six weeks across ITV, Channel 4 and Sky alongside outdoor and print activity. It was created by Derek Lui, Harry Ingrams, Joanna Cassidy Osborne, Joseph Paul and Richard Biggs, and directed by Anthony Dickenson through All Mighty Pictures. Media is handled by Medialabs Group.

In January, the National Trust celebrated its 125th birthday with a peace-focused campaign based on the words of the co-founder Octavia Hill, while February saw the conservation charity partner with fashion brand Barbour to highlight conservation issues.


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